Our clients are by and large genuine change-makers, motivated to measure and achieve the positive outcomes they seek. And one of our most important jobs is helping them develop and use appropriate data to enhance discovery, analysis, insight and direction. But client commitment and our professional responsibility don’t always avoid some common data collection pitfalls.
Through countless evaluations of school and district level educational programs, as well as multi-site, statewide initiatives, we have identified the pitfalls that follow. They may seem like no-brainers. But that’s what makes them so easy to fall into, even for seasoned evaluators and educational leaders. We highlight them here as a reminder to anyone looking to accurately measure their impact:
1. Asking leading a question versus a truly open-ended one. If you aim for honesty, you must allow respondents to give negative responses as well as positive ones. For instance, asking:
“How would putting an iPad into the hands of every student in this district improve teaching and learning outcomes?”
…assumes teaching and learning outcomes will be improved, at least to some degree. (more…)
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